SENIOR THESIS

Harry Styles's Medicine and Living On Tour branding

Harry Styles Living On Tour 

Created with the intention of re-inventing Harry Styles's well known fruity with illustrational themed visual branding image to that of a completely different era of his. This project seeks change and re-imagine the visual image behind his brand with a more rock-star image, while also maintaining the core message that he has communicated throughout his career; to treat people with kindness, and that you may express yourself through clothing regardless of gender. The characteristics of the new packaging seamlessly and cohesively communicate the artist's new rock-era/album theme.